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The id Competitor Analysis is designed to help clients explore the actions and capabilities of current and potential competitors. The analysis helps clients to better understand their own market position and map how to achieve a strong competitive advantage. The id Strategic competitor analysis can be tailored to suit your required outcomes and covers the following:
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Size, history, management, financial history of key competitors;
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Geographical location/area of operation and catchment;
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Services and product offerings including core and supplementary services;
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Positioning and key points of difference;
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Strengths and weakness analysis;
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Gaps analysis:
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Strategic alliances;
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Pricing structure, as available; and
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Market- share, as available.
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